In addition to capturing metrics found in traditional studies, Geo-fencing goes beyond to generate real-time information with ease. It provides richer insights than survey research alone, by capturing thoughts and emotions while shopping, enabling your brand to build digital, detailed roadmaps of the path to purchase.

Geo-fencing provides feedback when the experience is fresh in respondent’s minds, as surveys are taken when they enter or leave a specific area or view a specific ad.

Geo-fencing is perfect for retailers, restaurants and packaged goods companies to easily locate customers and invite them to take a survey via a smart phone app.