Your packaging is your brand’s ambassador. With a compelling design, your product will stand out from the competition. Evaluating your package in a shopper’s environment aids in developing a design that will help your brand grow.
Understand all the consumer touch points with your package at retail and beyond to ensure your design is intriguing and motivating.
Do consumers find your package appealing?
Does your package convey key strategic messages?
Does your package address consumer needs?
Does your package differentiate you from competition?